From Boston:

Enter One way system when approaching Skegness town centre. Keep on A52 (passing Taylors Garage on right) follow signposts to Mablethorpe (A52). Take second main turning right after rejoining two-way road into Scarbrough Avenue. Straight over roundabout (St. Matthew's Church). At Skegness Pier, turn left. Coaster Holiday Apartments are on the left side after a few yards.

From Lincoln:

Proceed straight over traffic lights after Football Ground to the Sun Castle and promenade. At the Sun Castle, turn right. Coasters Holiday Apartments are located on the right side just before Skegness Pier.